Rooji: A New Way to Yammer With All Your Friends and Tweet With Your Colleagues

Rooji, a name that means nothing really (as of now anyway), will be launching their beta sign-up version this Friday in hopes to compete in the virtual sphere of micro-blogging sites now claimed and conquered by Twitter and Yammer. But like all carbon copies of Twitter, Rooji does come with its own twist of originality: collaboration blogging.

What you might ask will be the point to allowing users the option to collaborate with friends on a micro-blogging feed? Taking Yammer’s enterprising branch two steps further, Rooji makes group participation of companies with the usual question and answering via mass emailing a tad easy and even, friendly.

Although project management sites exists such as Basecamp, Rooji puts a spin of casual “calls” to your co-workers or friends for a simple answer to one overarching question—which will not be so much like Twitter’s What are You Doing Now, or Yammer’s What are You Working On, but ranging instead on precise topical questions the original author decides on, and with it, allowing for feedback in audio, images, and text (unlimited number of characters, just like Yammer). At the end of the collaborated contribution to the parenting question, the author is able to “close and publish” and finalize that one piece to share with the public or within certain groups to see.

The fun side consists of possible scrapbooking opportunities for friends, or just simply a multi-authored series of responses to such fun questions as “What I will miss about GW Bush…,” in photos, audio, and quirky texts. If authored correctly, it can have the potential of making an amusing splash to the world of social networking, depending on how many are contributing, and how many would want to keep seeking the information. If authored by colleagues catered towards their specific professional duties, the potential to be Yammer’s alternative can easily be conceived. But whether it’ll stand out on its own two panda bear feet? Too soon to tell and who knows, maybe “Rooji” can become a part of the virtual vernacular.