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Micro-blogging, what is it? Some would say that it’s nothing but a well-marketed, highly popular, next new “thing” to do. But could it possibly be true that their promises of enhancing social networking and increasing productivity (at all hours of the day attached to your wi-fi capable device, that is) be more than just a little gossiping girl’s tale on the net?

Relying on the example set by the Twitter-for-business site, Yammer, which was invented solely for the efficiency of work, several signs of success from this enterprise version of micro-blogging, has actually shown that the hype survives. Already a surge of copy-cat sites like Present.ly and soon to launch Rooji shows rapidly, and quite possibly, that micro-blogging – the thing that combines instant messaging with text messaging – might have a few benefits after all. And to just throw it out there, here are the 6.5 reasons to micro-blog.

1. The all knowing eye. Unlike receiving an IM or disrupted by a chat box, you can’t hide or go invisible on sites such as Yammer; here there is no hiding capabilities on these sites meaning that quiet guy in the corner or that co-worker whom you might not really get along with all that well will see the thread of every comment, question, or suggestion made. And assuming that we all should want to contribute in a work environment, here’s the thing that’ll separate the attentive from the apathetic once and for all.

2. Keeping it brief. It’s called “micro-blogging” for a reason – micro-size your chatter. Character limits on sites such as Twitter (140 max) makes sure you don’t go overboard in explaining or complaining. And while no character limits on sites like Yammer, your long conversations will be condensed and edited by a “read more” button that many can choose not to read more of.

3. Excuse the French but e-mailing is just so passé. And it’s almost too intense for lightweight inquiries. Besides, giving people the freedom to check out on their own what their fellow office-mates are working on presumably builds an attitude that one should come interested …or why even log on at all? Plus with built-in tools and “calling” capabilities that the multi-collaborating site Rooji offers, it could even be conceived as rather fun and nifty as opposed to obligatory and drab when checking your outlook.

4. Express your work-related brainstorm in any creative medium possible—whether you’re the pro in the graphic design department or the genius laughing your tail off on YouTube all the time, everyone can bring something to the table via url, image, text, and audio—especially when you’re in a field of cutting edge breakthrough technology or extreme creativity.

5. Physical absence is not like virtual absence. Meaning, you can still access every sort of going-ons and still be a part of the work environment while away from your desk in the office and at your desk from your vacation hotel, or from your seat in your doctor’s waiting room, or even when delayed at the airport. Remember to use this theory well when asking to leave early, get an extended vacation, or so-called “physical” therapy at the docs.

6. Impress your boss, earn more by showing your internet earnestness, and even slightly show off to that cute co-worker of yours just how smart you are with your subliminally sly way of inserting savvy emoticons at the right time :-D Either way, the more presence you have on sites that don’t require too much formality, the better you get to showcase your personality. Perhaps you may not write a winning report or speak up in a conference, but if you excel on work related projects discussed on the net? Almost priceless ;-)

6.5. In brief, simply just because the more communication you have in an office environment, the better! After all, between F2F (face-to-face), V2V (voice-to-voice), who says T2T (tweet-to-tweet/text-to-text) communication can’t also be your new adapted style in life period? So do it because you can, not because you’re too busy thinking why you can’t.